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01-12-2016 | When is aloe vera really aloe vera

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No Evidence of Aloe Vera Found in the Aloe Vera at Wal-Mart, CVS,
Wal-Mart, Target, CVS sell aloe without appearance of plant.

The aloe vera gel many Americans buy to soothe damaged skin contains no evidence of aloe vera at all.

Samples of store-brand aloe gel purchased at national retailers Wal-Mart, Target and CVS showed no indication of the plant in various lab tests.

The products all listed aloe barbadensis leaf juice — another name for aloe vera — as either the No. 1 ingredient or No. 2 after water.

There’s no watchdog assuring that aloe products are what they say they are. The U.S. Food and Drug Administration doesn’t approve cosmetics before they’re sold and has never levied a fine for selling fake aloe.

That means suppliers are on an honor system, even as the total U.S. market for aloe products, including drinks and vitamins, has grown 11 percent in the past year to $146 million, according to Chicago-based market researcher SPINS LLC.

“You have to be very careful when you select and use aloe products,” said Tod Cooperman, president of White Plains, New York-based ConsumerLab.com, which has done aloe testing.

Copyright: Lydia Mulvany and Zeke Faux
November 22, 2016 — 5:00 AM EST November 22, 2016 — 5:00 AM EST


Click for full story:
https://www.bloomberg.com/news/articles/2016-11-22/no-evidence-of-aloe-vera-found-in-the-aloe-vera-at-wal-mart-cvs

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